PRIVACY NOTICE.

At SHP Food Machinery Ltd, we are committed to maintaining the trust and confidence of our visitors to our web site and subscribers to our mailing list. Here you’ll find information on how we treat data that we collect from visitors to our website, or when someone subscribes to our mailing list.

1. Data that we collect from you

When you visit, register or request a set of machine details by submitting your email address through our website on www.shpfoodmachinery.co.uk you may be asked to provide certain information about yourself including your name and contact details. We may also collect information about your usage of our website such as IP address, location, browser type, referral source, length of visit and number of page views. This information may be used to improve our website's usability and for marketing purposes. We will also collect data about you from e-mails or letters you send to us.

Information about you personally is only collected via the submission form on our Contact Us page. The information being: Your name, company name, your position within your company or business, email address, phone number, address and the nature of your enquiry. We also collect and store your email address when you input your email address through the website when you submit your email address in any of the machine details webpages to request a set of details via email on a specific machine. Your email is collected and stored in our email marketing list database. This email is collected and stored in our database for future correspondence and will be added to our overall mailing database so that we can keep you updated with available machinery as and when it comes up for sale on the website.

2. Data Usage

The data is collected for the sole purpose of assisting you to buy or sell the machinery you have for sale, so we may contact you to inform or request information and let you know if we have the machinery you are looking for.

From time to time, we may send out a full list of available machinery we have advertised through our website to every email in our mailing list database as part of the overall marketing of machines we have for sale.

Your personal details may be supplied to third party transport companies or engineers as required, to facilitate the deinstallation, installation, delivery or collection of goods that have been agreed by you, to be collected or delivered upon completion of a sale or purchase. Your personal details may also be supplied, only as required, to Insurance companies as the contact person onsite during deinstallation or installation of machinery as agreed by you in advance via email or other written consent.

As part of the registration process for our monthly newsletter or mailing list of machinery, we collect personal information. We use that information for a couple of reasons: to tell you about machinery you’ve asked us to tell you about; to contact you if we need to obtain or provide additional information; to check our records are correct and up to date and to check you are satisfied with our service. We do not sell, rent or trade in any way your email address with other organisations and businesses.

We use a third-party provider, MailChimp, www.mailchimp.com, to deliver our newsletter. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our mailing lists and mail campaigns. For more information, please see MailChimp’s privacy notice.

You can unsubscribe to general mailings at any time by clicking the unsubscribe link at the bottom of any of our emails or by emailing our data protection officer James Jordan.

3. Disclosure of your data

The information you provide to us will be held on our computers in the UK and may be accessed by or given to third parties who act for us for the purposes set out in this policy or for other purposes approved by you. Those parties process information and provide support services on our behalf. We may also pass aggregate information on the usage of our site to third parties but this will not include information that can be used to identify you.

If our business enters into a joint venture with or is sold to or merged with another business entity, your information may be disclosed to our new business partners or owners. In addition to disclosures already discussed, we may need to disclose the following information:

• • Where a country's legal system requires us to disclose your personal information.



• • In connection with any legal proceedings or prospective legal proceedings.



• • In order to establish, exercise or defend our legal rights. (including providing information to others for the purposes of fraud prevention and reducing credit risk).



• • Except as provided in this privacy policy, we will not provide your information to third parties.

4. Cookies

Cookies are used on this website. A cookie is a text file sent by a web server to a web browser and stored in the browser. The file is then sent back to the server each time the browser requests a page form the server. This enables the web server to identify and track the web browser. Cookies make it easier for you to log on to and use the site during future visits. They also allow us to monitor website traffic and to personalise the content of the site for you. Our system will issue cookies to your computer when you log on to the site. However, you can set your web browser to refuse cookies. Some of the services we use such as Google Analytics, set cookies to allow us to gather anonymous data about your usage of our website. Browsers usually will allow you to refuse cookies but this could have a negative impact on the usability of many websites.

5. Security and data retention

We employ security measures to protect your information from access by unauthorised persons and against unlawful processing, accidental loss, destruction and damage. We will retain your information for a reasonable period or as long as the law requires.

Of course, data transmission over the internet is inherently insecure and we cannot guarantee the security of data sent over the internet. We will store all the personal information you provide on our database which is held on a secure server hosted by GML Networking Solutions.

6. Updating Information

Please contact us if the personal information we hold for you needs to be corrected, deleted or updated.

7. Third Party Websites

Our website occasionally contains links to other websites. We are not responsible for the privacy policies of any third-party websites.

8. Changes to our privacy policy

We may update this Privacy Policy from time to time by posting an updated version to our website and, where appropriate, through e-mail notification. It is in your interest to check this page regularly to ensure you are comfortable with any changes made.