Privacy Policy
Updated 11th October 2026
At SHP Food Machinery Ltd, we are committed to maintaining the trust and confidence of visitors to our website and subscribers to our mailing list. This Privacy Policy explains how we collect, use, store, and protect your personal information.
1. Information We Collect
We collect personal information when you visit our website, submit an enquiry, request machine details, or subscribe to our mailing list.
Information you provide directly:
- Your name
- Company name
- Your position within your company
- Email address
- Phone number
- Postal address
- Details relating to your enquiry
This information is collected through our enquiry forms and machine details request forms. When you submit your email address to receive machine details, your email may be added to our mailing database only if you have opted in to receive marketing communications.
Information collected automatically:
- IP address
- Location
- Browser type
- Referral source
- Length of visit
- Pages viewed
This information helps us improve website usability and understand how visitors interact with our site.
2. How We Use Your Data
We use your information to assist you in buying or selling machinery, respond to enquiries, and provide updates on available equipment.
We may use your data to:
- Contact you regarding machinery you are interested in
- Provide additional information you request
- Ensure our records are accurate and up to date
- Check you are satisfied with our service
- Send updated lists of available machinery only where you have opted in
Third-party sharing:
Your personal details may be shared with trusted third parties only when necessary, such as:
- Transport companies or engineers for delivery, installation, or collection of machinery
- Insurance companies requiring an onsite contact during machinery installation or removal
- Finance providers (only when you request or agree to an introduction)
We do not sell, rent, or trade your personal information with any other organisations.
3. Finance Enquiries
If you enquire about finance options, we may collect personal and business information to assess suitability and respond to your request.
We use this information to:
- Respond to your enquiry
- Assess potential finance options
- Introduce you to third-party finance providers (only with your consent)
We do not provide finance ourselves and are not a lender. Finance providers will process your information according to their own privacy policies.
Legal basis for processing: Legitimate interest and, where required, your explicit consent.
4. Marketing Communications
We may send marketing emails containing machine updates, stock lists, offers, or information about our products only if you have explicitly opted in via one of our website forms.
You can withdraw your consent at any time by replying to any marketing email with “unsubscribe” or by contacting us directly. We do not send marketing communications without consent.
5. Disclosure of Your Data
We only share information necessary for the purpose of your enquiry and take reasonable steps to ensure third parties handle your data securely.
Your information may be accessed by trusted partners who provide support services on our behalf. We may also share aggregate, non-identifiable usage data with third parties.
Your information may be disclosed if:
- Required by law
- Necessary for legal proceedings
- Needed to establish, exercise, or defend legal rights
- Required for fraud prevention or credit risk reduction
Except as outlined in this policy, we do not provide your information to third parties.
6. Cookies
Our website uses cookies to improve functionality, personalise content, and monitor traffic. Cookies are small text files stored in your browser.
Cookies help us:
- Identify your browser
- Improve website usability
- Personalise content
- Monitor website performance
You can refuse cookies through your browser settings, although this may affect website functionality.
7. Security and Data Retention
We employ security measures to protect your information from unauthorised access, unlawful processing, accidental loss, destruction, or damage.
Data is stored on secure servers hosted by GML Networking Solutions. While we take precautions, data transmission over the internet cannot be guaranteed as completely secure.
We retain your information for a reasonable period or as long as required by law.
8. Updating Your Information
If your personal information needs to be corrected, updated, or deleted, please contact us using the details below.
9. Third-Party Websites
Our website may contain links to external websites. We are not responsible for the privacy practices of third-party sites.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page and, where appropriate, communicated via email. Please check this page regularly to ensure you are comfortable with any updates.
11. Contact Us
James Jordan
SHP Food Machinery Ltd
10 St. Marys Fields
Colchester
Essex CO3 3AE
Email:
